Book based on the fashion industry of Pakistan to release in August


Slated to hit the shelves by August 2019, Pakistan’s first-ever non-fiction book on the creation of the local fashion industry is the brainchild of writer/journalist Mehr F Husain and a collaboration with photojournalist Saad Sarfraz Sheikh. A fascinating study of the pioneers of Pakistani fashion who came together to form what today stands as a multi-million dollar market, Husain and Sheikh’s gorgeous, 200-page coffee table book – which took two years to document and compile – will be published by Prakash Publications, a distinguished publishing house based in Delhi, India.

Filled with first person narratives from the trailblazing designers and non-designers, fascinating anecdotes, stunning photography and historical archives, the publication delves into the heart of Pakistan’s history. Starting from partition, the book documents the journey of a people who sought to dress and adorn a new country, giving the Pakistani nation a multi-faceted identity that has remained unexplored until now.

Husain and Sheikh’s book goes beyond the aesthetics by gently uncovering a history, heritage and culture, and exposing the hidden beauty of a country and its people who have been maligned and misunderstood for far too long.

Standing as the first Indo-Pak collaboration on such a subject – given India has mainly published books on history, politics and fiction – Husain and Sheikh’s endeavour also stands as the first non-fiction book on the local fashion industry from Pakistan.

Highlighting the origins and the journey of local fashion – amid tumultuous phases over the decades – the book is a delicious page-turner which will appeal to a number of age groups intrigued by the role of fashion and how socio-political issues and the quest for a young nation’s identity led it to where it is today; a formidable force in the global arena of fashion.

Mehr is a British-Pakistani journalist based in Lahore. Born in London, she was raised in Saudi Arabia, Pakistan and England. Having completed her education in London, she wound up working for Barclays in the city, ran a humour blog while based in Saudi and over the past 12 years, and worked in different roles in the Pakistani media industry; as a Features Editor at The Friday Times, an Assistant Editor at Good Times magazine and as a columnist for India’s Mail Today where her column ‘The Lahore Log’ also appeared in The Daily Mail/MailOnline.

Mehr’s commentary, criticism and journalism have appeared in The Economist’s 1843, The Times of London, The Diplomat, India’s Mail Today, The Daily Mail/MailOnline, Libas, The Friday Times, Herald, Pakistan Today, The News, The Nation and Pakistan Link. She was also the Editor for ‘Multan: A Spiritual Legacy’ which was presented to HM Queen Elizabeth by the Pakistani Ambassador to the UK in 2013. In 2014, her short story ‘A fool’s paradise’ was published as part of an anthology that was launched at the Karachi Literature Festival and is now part of the Pakistani national curriculum.