Jazz utilizes IBM cloud-based analytics to personalise customer experiences


Jazz has selected IBM Cloud and analytics solutions as key components of its digital transformation. IBM will build a private cloud environment at Jazz’s data center to deliver IBM Analytics solutions, according to a press release issued by the company.

Serving over 59 million subscribers nationwide, Jazz will utilize IBM Analytics to improve and personalize customer services and experiences. Through this implementation, Jazz will be able to ingest and analyze data in real time from various sources, and in turn, uncover customer behavioral insights to make more informed data-driven decisions. “Digital and data transformation is happening across industries, and it’s vital to recognize the invaluable benefits moving to a unified data management and analytics platform can bring,” said Aamir Ibrahim, CEO Jazz.