The digit of 19 has been very critical in the year of 2020 as the entire
world coped up with the pandemic of COVID 19. It was more coincidental specifically
for the style world of Pakistan as the 19th edition of that most
prestigious style awards of Pakistan ‘Lux Style Awards’ organized digitally in its
entire history following of the SOPs of COVID 19.
A more than an hour program was composed of a red carpet, awards announcements, and few performances. All nominees did not attend the event but only winners, who had been announced a couple of weeks before the award giving ceremony. A few winners participated in the show via their already recorded video messages.
Frieha Altaf, director for the LUX Style Awards, ever since its
initiation some 18 years ago, shared her views on the experience. “I’m happy
and excited that Unilever Pakistan and the LUX brand team are making an all-out
effort to appreciate and celebrate the artists who have worked the entire 2019 and
showcased immense talent. The LSA this year is different and extra-ordinary and
is expected to be out of the box so stay tuned for an exciting event.”
LSA 2020 awards were given for 28 categories in four genres of fashion, film, music and television. Virtual zoom sessions of juries at multiple times during the year collected to evaluate each portfolio and pick a final winner. In addition, two lifetime achievement awards, the Unilever Chairman’s Lifetime Achievement Award and a Lifetime Achievement in Fashion will also be awarded.
The historic event started with Hope Song, written and composed by
Azaan Sami Khan, a singing and dance performance by Hadiqa Kiyani, new
sensation Hadia Hashmi and Ali Tariq with the dance performance by Faith, choreographed
by Wahab Shah.
Red carpet was hosted by emerging and talented model Mushk Kaleem while the main hosts of the event were none other than stunning Mehwish Hayat and witty Ahmed Ali Butt.
The show was webcast on https://www.youtube.com/channel/UC0GrbQTwcFUs0llkV0SJ6DA
on New Year Eve and telecast on Geo Entertainment two days later.
A congregation of stars also on the show to present/announce awards, like Sarwat Gilani and Mehar Bano from the critically acclaimed web series Churails, style icon Ayesha Omar, singers Ali Tariq and Natasha Baig, the stunning Mansha Pasha, beautiful Sohai Ali Abro, dashing Emmad Irfani, and the eclectic Abid Brohi.
An interesting comic skit on film segment was presented by Arsalan
Naseer of CBA. The show was need with a Lux signature song by Jimmy Khan featuring
In fashion, Hasnain Lehri begged his fifth Lux Style Awards for male model of the year while female model of the year award was given to Zara Abid, who lost her life in tragic air crash last May.
Drama serial Ranjha Ranjha Kardi secured four awards in categories of best director, best playwright, best TV actor male – viewers’ choice, best TV actor female – critics’ choice from total eight awards in the genre of television.
Regardless of many commercial and successful feature films released in the year 2019, the most critically acclaimed film Laal Kabootar got four awards in film section; best film, best director, best actor viewer’s choice, and best actor critics.
The superstar of Pakistani entertainment industry Mahira Khan begged two awards in the categories of best actress viewers’ choice and critics’ choice for her performance in film Superstar.
On receiving the awards, Khan expressed her faith in the film –
Superstar and how she enjoyed shooting for it. “When you actually do believe in
something, stick through it”, the actress further sand and thanked her fans.
This is first time in the history of Lux Style Awards that two child stars became the recipient of awards in the categories of singer of the year and best emerging talent TV.
The Unilever Chairman’s Lifetime Achievement Award was conferred to Anwar Maqsood, revered compere, writer and host par-excellence. The Lifetime Achievement Award in Fashion was awarded to photojournalist and photographer Tapu Javeri.
The winners of 19th LUX Style Awards are as follows;
Model of the Year – Male, Hasnain Lehri
Model of the Year – Female, Zara Abid (posthumous)
Achievement in Fashion Design – Pret, Generation
Achievement in Fashion Design – Luxury Pret , Sana Safinaz
Achievement in Fashion Design – Bridal Couture, Sana Safinaz
Best Menswear Designer, Ismail Farid
Best Fashion Photographer, Shahbaz Shazi
Best Makeup and Hair Artist , Saima Bargfrede
Best Emerging Talent- Fashion , Sachal Afzal for Male Model
Best Song, Raavi by Sajjad Ali from Raavi
Singer of the Year, Hadia Hashmi – Bol Hu
Best Emerging Talent , Big Foot Music – Hamad Khan, Sohaib Lari
Best Playback Singer , Ali Tariq for Behka Na from Parey Hut Love
Best Original Sound Track, Ranjha Ranjha Kardi by JB Sisters/Rahma Ali Composed and Produced by Sami Khan
Best TV Play, Mere Paas Tum Ho
Best Play Director, Kashif Nisar for Ranjha Ranjha Kardi
Best Play Writer, Faiza Iftikhar for Ranjha Ranjha Kardi
Best TV Actor – Critics, Zahid Ahmed for Ishq Zah e Naseeb
Best TV Actress – Critics, Iqra Aziz for Ranjha Ranjha Kardi
Best TV Actor – Viewer’s Choice, Imran Ashraf for Ranjha Ranjha Kardi
Best TV Actress -Viewer’s Choice, Yumna Zaidi for Inkaar
Best Emerging Talent TV , Shees Gul for Meray Paas Tum Ho
Best Film, Laal Kabootar, Best Director Film, Kamal Khan for Laal Kabootar
Best Film Actor- Viewer’s Choice, Ahmed Ali Akbar for Laal Kabootar
Best Film Actress- Viewer’s Choice, Mahira Khan for Superstar
Best Film Actor Critics, Rashid Farooqui for Laal Kabootar
Best Film Actress Critics. Mahira Khan for Superstar
Unilever Chairman’s Lifetime Achievement Award, Anwar Maqsood
The Lifetime Achievement Award in Fashion, Tapu Javeri.